6 tips to networking in the real estate business
Networking is one of the most critical aspects of a real estate business. The broader and diverse your network base, the more effective your business will be. Each agent has their own way of gathering contacts and referral sources but there are several tips that work for all.
1. Get acquainted with the market
Many focus their time and efforts on finding contacts at networking events which can only bring you part of the way to knowing the market. Mohan Kailas, the founder of Kailas companies, advises to also conduct external research by attending community events. It would be easier to get acquainted with the neighborhood near the properties and prospective clients. Also, you can partner with a local business to get involved in such events and broaden your networks.
2. Contact the quiet ones
Should you choose to attend networking events, do not shy away from contacting quiet people who are not in the center of the action. According to Fafie Moore, it may only seem like they would be least interested in the event, but you will find that there are often organization leaders amongst them.
3. Take initiative
It is important to be active in cooperating with the contacts you gained from the networking event. Be the first to contact them, give them a call and ask to stay in touch. A small act of interest can be a decisive factor in whether or not people will be willing to work with your agency. It is best to follow up after having the networking introduction and show the person that you valued their time. This does not necessarily mean you should send an email directly after the event, but the sooner the better.