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How Mobile Apps Fuel Businesses in 2019

The power of the smartphone in this day and age simply cannot be ignored. The smartphone has become a constant in the lives of many people. People wake up to an alarm set on a smartphone, then a message beeps via WhatsApp that informs you of what happened while you slept, then you go on to listen to music, watch the news, and even do office work on your phone. It has been reported that people aged 25 years and above spend close to 10 hours on their smartphones on a daily basis. As a business operating in this vibrant technology-driven era, what better way to market what you do than with trending mobile applications? The benefits are rather obvious and they are as follows;
Wide coverage for your audience
The internet connects so many people at once that information takes a split second to travel around the world and back. Provided that your app is built to accomplish a unique task, people are going to share the link. In-app clicks are now gaining more traction as marketing tools than in web links. The explanation is simple – one person downloads the apps, likes it then distributes the link to their contacts that also do the same. If this happens for an online based, the sales will increase dramatically as the link gets more shares.

 

 

Easy to track results
As the market gets conversant with using mobile apps to promote business, there is a growing demand for tracking tools. Some of the things to look out for as an indicator for good business is the cost per action, characteristics of the paying user, and install to action. Only by keeping tabs on the nature of results obtained from using apps can a business put a price on its development.

 

 

Conversion from Push Notifications
Push notifications appear on a smartphone when the user has opened an app. Apart from enhancing user interaction and facilitating communication between a business and its customers, they are a great avenue for introducing new products, analyzing the market in real time and communicating important data to customers and prospects.

 

 

Marketing at a personal level
When you walk into a supermarket and an attendant walks up to you and offers to walk you through your shopping experience, would you not feel special? When a mobile app offers personalized service, conversions and engagement with the brand are bound to increase. Successful personalization is achieved by observation of user patterns then evolving to suit new positions.

 

June 10, 2019

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