If you invested $1,000 in Tesla in 2010, here’s what you’d have now

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Still, Tesla executives, among other industry analysts, are generally optimistic about the company’s future. “To ensure that Tesla is well prepared for the future, we have been undertaking a thorough reorganization of our company,” Musk wrote in a statement to employees.

“As part of the reorg, we are flattening the management structure to improve communication, combining functions where sensible and trimming activities that are not vital to the success of our mission. We will continue to hire rapidly in critical hourly and salaried positions to support the Model 3 production ramp and future product development.”

Wealth-management firm Baird reiterated its outperform rating for Tesla shares and said many of the stories about the company miss the big picture: “Negative headlines have increased substantially in the past month and, in our opinion, increasingly immaterial reports have dominated news cycles,” analyst Ben Kallo said in a note to clients. “We think we have hit a peak in negative coverage/sentiment, and believe shares could appreciate significantly with execution, which should coincide with an improvement in sentiment.”

If you’re considering investing in Tesla or in the stock market in general, experts advise starting slow. Experienced investors Warren Buffett, Mark Cuban and Tony Robbins suggest beginning with index funds, which hold every stock in an index, offer low turnover rates, attendant fees and tax bills, and fluctuate with the market to eliminate the risk of picking individual stocks.

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